Almost all independent studies confirm that the following principles are the key ones to follow when investing:
- Investment principle What we do to help
- Only take as much risk as you can afford Our simple risk explorer can help you work out how much risk you can afford to take
- Diversify your investments as much as you can Our powerful algorithms select portfolios for our comparison tables that are optimally diversified for each level of risk/return and provider
- Keep the charges on your investments as low as you can The projected returns in our comparison tables take full account of all charges and our powerful algorithms will always select lower charge funds above higher charge equivalents .
Two things that almost all independent studies conclude to be a waste of time are attempting to pick "star" fund managers and paying too much attention to past performance.