Almost all independent studies confirm that the following principles are the key ones to follow when investing:
|Investment principle||What we do to help|
|Only take as much risk as you can afford||Our simple risk explorer can help you work out how much risk you can afford to take|
|Diversify your investments as much as you can||Our powerful algorithms select portfolios for our comparison tables that are optimally diversified for each level of risk/return and provider|
|Keep the charges on your investments as low as you can||The projected returns in our comparison tables take full account of all charges and our powerful algorithms will always select lower charge funds above higher charge equivalents .|
Two things that almost all independent studies conclude to be a waste of time are attempting to pick "star" fund managers and paying too much attention to past performance.